Media Literacy

The Power of Media  , Media Information and Media Controversies 1.) Economy -  the wealth and resources of a country or region, especially in terms of                                    the  production and  consumption of goods and services.  careful                                             management of available resources. 2.) Education   - Using Online courses now a days. 3.) Social Change 4.) Politics -  he activities associated with the governance of a country or other area, especially the debate or conflict among individuals or parties having or hoping to achieve power. "RATINGS = REVENUES" Media  Controversies 1.) Stereotyping - labeling an entire group of people according to the characteristics of so...

BASIC ETHICAL ORIENTATION 1.) Divine command -Bible believers - Quran 2.) Ethics of Conscience -  the inner sense of what is right or wrong in one's conduct or motives, impelling one toward right action: to follow the dictates of  conscience . the complex of  ethical  and moral principles that controls or inhibits the actions or thoughts of an individual. 3.) Ethics of Egoism -  is the normative  ethical  position that moral agents ought to do what is in their own  self-interest . It differs from psychological  egoism , which claims that people can only act in their  self-interest 4.) Ethics of Duty -  it is a work that have given to you and you have obligation to finish it on time. 5.) E thics of Respect - i s the concept that all people deserve the right to fully exercise their autonomy. 6.) Utilitarianism -  the doctrine that an action is right insofar as it promotes happiness, and that the greatest happin...

MEDIA The Legal Ethical and Societal Issues A.) Defamation -   the action of damaging the good reputation of someone; slander or libel.           * Libel means written and Slander means oral 1.) False statement is true 2.) Publication or communication of the false statement to a third person 3.) Damages of the statement B.) Privacy -   the state or condition of being free from being observed or disturbed by other people      * Protect your own privacy C.) Obscenity and Porn -  the state or quality of being obscene; obscene behavior, language,                                                                            or images.  an  extremely offensive word or expression. D.) Copyright -  the exclusive...

MEDIA AND INFORMATION SOURCES The primary role of media is to give information. From news, current affairs, lifestyle, weather, celebrity updates, education and recreational. 1.. Indigeneous media-f o rms of  media  expression conceptualized, produced, and circulated by  indigenous  peoples around the globe as vehicles for communication, including cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty. 2. Community media-  any form of  media  that function in service of or by a  community Indigenous media examples 1. Ethnographic Films- ex. documentaries 2. Aboriginal Media The Primary Source of Information: - Traditional Media (print, radio, tv) - Library - Internet   (abundance, accesibility, availability) The Media and Information Languages Content analysic- "says what?'   1. Objectivity- evaluation of the content,  the quality of ...

THE NEW MEDIA 1989- Tim Berners Lee NEW MEDIA CHARACTERISTICS 1)Network Linkage 2)Ubiquity-  the fact of appearing everywhere or of being very common 3)Digital    a) infinite, duplication, and multiplication are possible    b) easily altered or edited    c) easily retrievable and machine readable    d) frequently stored on magnetic or optical surfaces/ not permanent  4) space binding and distance insensitivity  5) geographical insensitivity  6) personalized- smart phones and network  7) prothesis and telepresence  8) virtual community  9) hypertext  10) interactivity  11) push vs. pull  12) convergent- multimedia  13)"smart server" controlled functions  14) wired and wireless  15) electromagnetic vs. optical Media Convergence Digital Print Media- Rappler 2012 Teleradio- ex. DZMM, ABS CBN, INQUIRER- DZBB, GMA-AM/FM Stream Media- ex. iWant Tv Social Media-...

The Broadcast Media Broadcasting - Refers to the airborne transmission of electromagnetic audio signals (Radio) and audiovisual signals ( Television) that are readily accessible to receivers. Radio Broadcasting - made responsible with the invention of the telegraph & telephone. Started as a means of communication of military, ships & naval fleets. This was used during WORLD WAR I 1918 GOLDEN AGE OF RADIO ~First Commercial Radio Station was KDKA owned by Westing house Electric Corporation. they used radio for entertainment to entire public to buy a radio. ~ American Telephone & Telegraph Company (AT&T) was the first to broadcast paid advertisements. * 1922- 60,000 household * !929- 10 million * 1934- 20million Paul Julius Gottlieb Nipkow was a German technician and inventor. He invented the Nipkow disk, one of the first successful technologies for television transmission 1884  Philo Farnsworth- US for all electronic television system in 1927 * 1930...

Various Media in the Information Age Broadcast Media - is the most expedient means to transmit information immediately to the widest possible audience, although the Internet currently challenges television as the primary source of both news and other recreational content (e.g., movies, sitcoms, etc.). Print Media -   a  medium  that disseminates  printed  matter.  medium  - a means or instrumentality for storing or communicating information. public press, press - the  print media  responsible for gathering and publishing news in the form of newspapers or magazines. New Media -  means of mass communication using digital technologies such as the Internet. Print Media - Typed media such as newspapers and magazines. Examples of Print media. * Books - reference and entertainment * Newspapers - a document that publish daily news, articles, photographs and advertisements. * Magazines - Periodical publication such a monthly...

                                                   The Ethical Use of Information      We are living in a time where information is totally available not only for the rich, but also for the penurious. Even the poor today can afford to buy gadgets. It has become an indispensable necessity for humans in the modern world to possess the convenience of these widgets.       Humans have these tingling longings in their bodies called Information Needs. A man ought to know what he wants to know. We tend to question why certain things go in our way and disturb our paths. We all have a tendency to learn more about how things work and why things are things.       There are two fragments of Information Needs: Demands and Wants.       Demands are the requirement of information. These are t...

INFORMATION LITERACY Information Literacy -   i s a set of abilities requiring individuals to "recognize when  information  is needed and have the ability to locate, evaluate, and use effectively the needed  information ." "is the key to the development" *Information - data knowledge ideas / thoughts, instructi ons ,through signals and symbols. There are FOUR Skills Needed to be INFORMATION LITERATE 1) To be able to recognize when information is needed. 2) The ability to locate and access set and information. 3) To be able to evaluate or asses information. 4) The ability to use the needed information effectively. An information LITERATE INDIVIDUAL is able to do the FF: 1) Determine the extent information needed. 2) Access the needed information effectively and efficiently. 3) Evaluate information and its sources critically. 4) Incorporate selected information to one's knowledge base. 5) Use information effectively to accomplish a...

The Concept of Mass Media Mass Media - the channels of communication that involve transmitting information in some way, shape, or form to large numbers of people target audience. 4 CHARACTERISTICS OF MASS MEDIA 1. Distance -  Communication between those who send and receive messages (media-speak for information) is: impersonal lacks immediacy one way (from the producer/creator of the information to the consumer / audience). 2. Technology - Mass communication requires a vehicle, such as a television receiver, a method of printing and so forth, that allows messages to be sent and received. 3. Scale -  One feature of a mass medium, as we’ve noted, is it involves simultaneous communication with many people; for example, as I sit in my living room watching Chelsea play Manchester United on TV, the same behavior is being reproduced in thousands of other living rooms, not just across the country but also, in this instance, across the globe. 4. Commodity - ...

The Media Evolution Includes the evolution of the FF: * Tablets * Cuneiform * Hieroglyphics * Papyrus Internet is not an invention but it is a devolopment The History Books Han Dynasty-Invention of paper Egyptians- Manuscripts/scribes Industrial Age - printing press, books photographs Electronic Age - telephones, radios, television

The Evolution  of Media from Traditional to New Media Before Media is the source of information ex: Television is a kind of visual Media But Media is now a bridge for economic, political and societal gaps.It unites people and nations, advocates change & development. -Media is the foundation of democracy and the watchdog of the society. A Media must secure the FF: * Implementation of utmost professionalism * Must be objective at all times * Provide the public with balanced reporting * Fair & Honest coverage * Examine & comprehend the interest of the public * Make avenue to represent different voices & Opinions Media  Importances: * Pervasiveness - active in everything * Source of Information * Source of Entertainment * Forum of Persuasion * Binding Influence